For operators, hotel chains, airlines, companies in general and groupings of companies (local tourist consortia, local tourist systems)Strategic marketing - Development of strategic marketing and positioning plans - Market analyses and consumer, trade, opinion leader surveys - Tourist product deseasonalisation and development of travel motivation plans according to trends in demand Operating marketing - Development of short (1-2 years) and medium-long term (3-5 years) operating marketing plans - Assistance in creating a coordinated image - Press office management with design of different types of mailing according to products and target - Organisation and coordination of workshops and road-shows - Management of PR actions - Organisation and coordination of promo-commercial and product presentation events (road-shows and workshops) - Coordination, editing and production of presentation brochures or house organs - On-line editing of newsletters and press-room services - Update of internet sites - Representation at sector fairs - Commercial representation - Design of targeted digital marketing projects For Local Authorities and Tourist Boards Strategic marketing - Development of destination strategic marketing and positioning plans - All-round development of destination product lines and tourist products - Tourism Resource Audits - Destination tourist product marketing plan - Tourist product deseasonalisation and travel motivation development plans according to trends in demand - Consumer, trade, opinion leader market analyses - Feasibility studies for the setting up of local tourist consortia Operating marketing - Development of short (1-2 years) and medium-long term (3-5 years) operating marketing plans - Press office management with design of different types of mailing according to product or target - Management of PR actions and Press Office - Organisation of training events for public and private operators - Organisation of conferences and theme-based events addressing current market trends - Coordination, editing and production of product and destination brochures - Coordination and editing of the destination internet site - Management of on-line newsletters for end customers and for the press - Organisation and coordination of workshops and road-shows - Assistance at sector fairs - Assistance in organising local fairs - Design of targeted digital marketing projects |